Choices made in production process

Low angle shot of walking legs, then shot of characters walking from behind characters: keeps characters anonymous until they’re introduced, creates a sense of tension for audience

· Inclusion of many camera angles in opening walking scene: establishes scene for audience, establishes characters as main characters.

· Side camera angle of face (cinematic): challenges conventions of soaps eye level camera angles, gives the audience something new and fresh, establishes main character

· Close up of character then split to scene about that character: establishes characters shows audience how important the character is in the next scene

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Choice of mise en scene in Barry Malone’s scene, pack of cards: shows the audience a deviant side to the character, connotation of gambling, greed.

The sound of Scott hitting the wall twice in the attack scene gives the audience a sense that the attack is worse than it really is, the diegetic sound repeated shocks the audience and establishes to the audience the gritty nature of the soap similar to that of eastenders

The echo applied to the voiceover in the adultery scene over the fade between shots: shows the audience time has passed and through the echo the audience can establish that it is an internal monologue. This isn’t uncommon in soap trailers.

The scenes involving Frieda are shot in darkened areas to emphasize to the audience the struggle and despair of alcoholism

Close up on whisky bottle shows audience that alcohol is the key subject of this scene

· The final shot panning upwards over the pub establishes finally to the audience that the new family is moving into this pub.

Alibis remix by JaySanderson. Uploaded with BandPage by RootMusic

This is the soundtrack of the main trailer. It was chosen because it was decided that these characters and the plotlines they would be involved in are initially darker than those you would normally find in a soap opera.
Another reason this was chosen was to link in with the cinematic camera angles some music you would expect from a thriller genre of cinematic film. The aspects of the trailer that can be seen as conventions of trailers for films allow this product to fulfil its role as a trailer, following the convention of being exciting and attractive for new audience members. The combination of the camera angles and music allow the audience to see that while this is still a soap opera it is bringing new exciting aspect to it that break conventions of soap opera genre.
This blending of film trailer and soap opera genres is seen in other soap opera trailers as written about in my textual analysis, the coronation street 50th anniversary trailer shows exciting fast paced shots that include panning and fades with dramatic music, normally conventions of a film trailer to advertise a soap opera, generate an interest from its audience and ultimately make money for the media companies involved.